What are your Target Demographics?

Know your Customer, Know your Business In order to successfully target your customers with the most relevant offers, we suggest breaking your client base into separate groups who share similar characteristics, such as age, gender, lifestyle, and so on. What this does is not only help in creating marketing targets, but also helping to understand…

Testament to Testimonials

Testament to Testimonials Testimonials are an incredibly helpful part of the success of any business. Testimonials are written (or otherwise recorded) statements that help support your business credibility and level of expertise. They also help in building reputation by expressing the trust that other people have in you and your business. They are a wonderful…

Tips for First Time Networkers

Networking is a valuable tool for any level of business. It can help heighten your career to new altitudes and enrich your personal relationships. The best aspect of networking is that it builds lasting relationships. But many people new to networking often ask, “How can I prepare for a networking event?” Fear not, we here…

Follow Up on Following Up

Networking is all about forming and then maintaining strong connections with others in a professional setting, to that end the initial follow up from the first meeting is important.  Here are some tips to ensuring that you follow up with a good second impression:   1) Remember to send an invitation to connect on LinkedIn…

Networking Introductions

One of the most important aspects about growing your business network is through the taking and giving of referrals, and if you’re a networking pro it’s also making introductions that will lead to long standing relationships.  Unlike a referral, where people are put into contact with others who need their services, an introduction is getting…

The Three Forms of Networking

We here, at KBN, talk a lot about Networking (as one might expect), but did you know that there are three distinct types? Herminia Ibarra is a Professor of Organizational Behavior from INSEAD, an international business school and has conducted a study that identified that Networking falls on three varieties:   Personal: This is the…