One of the most important times in the relationship between a business and a new client is when they first join. Here are some uncomplicated ways for businesses to create great first impressions and even generate referrals naturally. Now it’s likely that only some of these will suit you, so don’t use them all if they wouldn’t fit:
Deliver a Welcome Package
This one always makes a statement with new clients. While you can mail a welcome package, if at all possible, it’s always better to either hand deliver it OR have it delivered by a courier. Of course, you’ll have to pick the method that best fits your business model and your budget.
Paper books still make great gifts
Yes – printed books still have value. You can send a book that is related to the work you do, or something related to your clients’ hobbies or interests. Examples include hobbies such as fishing or travel, or interests like improving their health or growing their business. Regardless of the subject matter, the more relevant to your specific client, the better.
If a client has a large case or will be working very close with your business from now on, it may be a promising idea to introduce a sort of informal contract know as a communications agreement. This is usually a simple one or two-page document that outlines the type and level of communication you believe is critical for an effective working relationship.
Ensure that you see them often
When the client is just coming on board it is important that they get to know you and your business, while web pages and brochures tell them who you are, it does little to tell them about what your like. Attend some meetings together face to face or invite them to attend some relevant events to their work.
Connect on Social Media
You certainly want to connect with your clients with whatever Social Media platforms that apply to your business. When you do this, make the invitation personal. Don’t just use the generic invitation language provided by the tool.
Make sure other members of your team are also introduced.
Assuming you’re not the only person who will be working with your new clients, having other members of your team reach out to them will allow them to feel that there is always going to be somebody available when needed. It can be as simple as sending a personal email, making a quick phone call, or simply step in to a meeting to introduce themselves when the client is present.