Networking is all about forming and then maintaining strong connections with others in a professional setting, to that end the initial follow up from the first meeting is important. Here are some tips to ensuring that you follow up with a good second impression:
1) Remember to send an invitation to connect on LinkedIn within a short time frame after the meeting, something like “It was great meeting you at the KBC Event. I’d like to keep in touch about the services we discussed.”
2) Be selective with who you make that follow up connection to, don’t just gather a list of event attendees present and email them all. This is spam and under certain conditions is illegal. Also, it’s not the best way to start a professional relationship.
3) Remember that sooner is better, maybe a week at most before you send through a follow up. Last thing you want is to meet someone that has all the services you require only to have then think: “Who was this again?”
4) Make sure before you attempt to connect you ensure you understand exactly what the other business does. If you need IT services and accidentally spend all your time connecting with a graphic designer, you’ve wasted both parties time
5) Learn to let go of uninterested clients. Different industries will have different interest time frames, learn what the average number of contact points is for your industry as a follow up and stick to it. No one wants to be buried under an avalanche of emails from a service they don’t want to use.
What are your suggestions for following up? Let us know in the comments below.