by Steve Kovacs
from the Victoria Point group
Having a Mission Statement and your company’s vision in writing is very important. Having it on your website or on written literature is important to show your clients, team and prospective partners what you are striving to achieve and what you want for your clients.
The purpose of writing your vision is to create a VISION that helps pull you forward, so you can stop charging into nowhere. It gets you thinking about the bigger picture and what you really want and that over time it may change and that is OK. Your Vision for Your Company is what you want your company to look like 1 year from now, 3 years from now and in 5 years time – Your desires, dreams and ambitions for your company.
Wal-Mart (1990): become a $125 billion company by the year 2000.
Sony (1950): become the company most known for changing the worldwide poor-quality image of Japanese products.
Your Mission Statement explains the benefit to your customer of your product or service. It needs to be what you are passionate about or what motivates you about the service or product you supply.
Wal-Mart: “To give ordinary folks the chance to buy the same things as rich people.”
NPE: “To empower entrepreneurs to achieve their goals and fulfil their dreams”
Nike: “To bring inspiration and innovation to every athlete in the world.”
Sony: To experience the joy of advancing and applying technology for the benefit of the public.
So let me ask you –
Do you have a Mission Statement or a Vision documented at present?
Contact Steve at Positive Future to find out more about Mission and Vision statements for your business.
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