It’s an average day, you get to the office and sit down to your computer before you realise the unthinkable, you have no leads anywhere or with anyone.
The key to lead generation is to keep it constant and consistent. You need to be doing lead generation all year round, but what to do if you run out of leads to clients completely? Here are a few suggestions:
Leverage you Past Success
Look at an industry area that you have done great work for in the past. How can you contact every other business and tell them about the great work you have previously done? Use social media and the Internet to create a database of prospects ready to contact.
Look at your Clients
How can you use your existing clients to tell people about your business?
- Ask them for referrals
- Share their testimonials
- Don’t be afraid to pass clients on to them, a good relationship with other businesses involves both give and take.
Yes, it is hard, but so is going out of business. Use the list you created in the previous point and start looking to arrange meetings with the right people.
Speak to your “competition”
In all reality the majority of people you think are your competition, often are not. They offer different things, a different price point, a different offering. What this means is that when one client doesn’t suit their business model they may be able to pass it on to you and vice versa.
Don’t be desperate
Finally, don’t be so desperate that you undersell your offering. Only quote for what you will be happy to do the work for and happy to lose the work for!
In conclusion, don’t stop trying to generate more leads, create a strategic plan of attack and get out there.