General Social Media Policy
Editors are reminded that when working they represent the KBN brand. Similarly, any comments or representations reflect upon our Brand and Company name. Editors are responsible for the integrity of the brand within social media. Whilst in no-way restricting a member’s personal social media activity, Editors are reminded that the website & Social Media are a professional reflection of our brand, our staff and our Company and that the web is not anonymous. The web contains a permanent record of our entries.
For the sake of clarity: whatever you do online:
- it must not interfere with your work commitments;
- you must not contain or link to libellous, defamatory or harassing content, even by way of example or illustration;
- you must not publish information that is confidential or proprietary to our Brand, our affiliates, or our clients; and
- you must do nothing to bring our Brand into disrepute.
Furthermore: you may not use our Brand to endorse or promote any product, opinion, cause or political candidate; and it must be abundantly clear to readers that all opinion is yours, and does not represent the views of our brand.
We reserve the right to remove content posted to Facebook, LinkedIn or any other Social Media site that violates these guidelines.
- You are personally responsible for the content you publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time; protect your privacy and take care to understand a site’s terms of service.
- Identify yourself by name and, when relevant, the Company role when you discuss our Brand related matters such as products or events. You must make it clear that you are speaking for yourself and not on behalf of our Brand.
- Job specific issues are to be addressed through appropriate job-specific channels. While we encourage you to join our Facebook community and participate in conversations with our customers and other users, we encourage you to direct your complaints or concerns about your job or working environment to your management team using the appropriate processes. Never on the Company public forum or Facebook community.
- If you publish content online relevant to our Brand in your personal capacity it is best to use a disclaimer such as this: “The postings on this site are my own and don’t necessarily represent the Company’s positions, strategies or opinions.”
- Respect copyright, fair use and financial disclosure laws.
- Don’t provide our Brands or a client’s, partner’s or suppliers confidential or other proprietary information and never discuss Company business performance or other sensitive matters about business results or plans publicly.
- Don’t cite or reference clients, partners or suppliers on business-related matters without their approval. When you do make a reference, link back to the source and do not publish content that might allow inferences to be drawn which could damage a client relationship with our Brand.
- Respect your audience. Don’t use ethnic slurs, discriminatory remarks, personal insults, obscenity, or engage in any similar conduct that would not be appropriate or acceptable in the workplace. You should also show proper consideration for others’ privacy.
- Be aware of your association with our Brand in online social networks. If you identify yourself as a “Company staff member”, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.
- Spirited and passionate discussions and debates are fine, but you should be respectful of others and their opinions. Be the first to correct your own mistakes.
- Try to add value. Provide worthwhile information and perspective. Our brand is best represented by its people and what you publish may reflect on our brand.
- Don’t misuse Company logos or trademarks and only use them if you have the authority to do so. For example, you shouldn’t use our Company name in your screen name or other social media ID.